Dr. Nikolaus Schmitt-Walter is a Deputy General Manager of Insights for the research departments of the media agency Mediaplus and the...

We conducted research to better understand the perception of nuclear energy within the three European markets (the UK, Romania, and...

Charelle Akihary is a Head of Marketing Strategy at Heijmans , a listed company that combines activities related to property development,...

“Besides being CEO of DVJ I am also on the board of SIRE . SIRE wants to make people aware of difficult matters, and stimulate debate and interaction between people. We address topics in society that do not get enough attention. By creating campaigns, we make people more aware of the topics and it is our purpose to make society a little bit more beautiful. Every year we pick a topic, and we use a lot of research to see how relevant and important each topic is. Our recent camp

Marianne Bruijn is a Brand Strategist at Rabobank. Rabobank is one of the largest financial institutions in the Netherlands, operating...

Last column of the year 2022 –  a year that is difficult to summarize in a few sentences and therefore, I will summarize it in a few...

Over the past years, we have been talking a lot about growth, both internally and in terms of growing our clients’ brands. What choices are behind the growth is always an interesting question for me. In my opinion, growth is the result of the strategy you choose and the confirmation that your strategy is the right one. At DVJ Insights we focus on quality and added value by maximizing the commitment we can bring to clients. In our strategy, it is also important to work central

Alexander Dedovets is the Global Head of Insights at Cloetta , based in Stockholm. Cloetta is a leading confectionary manufacturer in...

Jan Zwang is the Senior Market & Customer Insights Manager at VodafoneZiggo, a Dutch provider of television, internet, and telephony....

It is no secret that the cost of living has increased tremendously in recent months. Due to the war in Ukraine and the rising rates of...

Sigrid Drost is a Marketing Brand Manager at CEWE Benelux. CEWE is a German company that actively specialises in premium photo services...

Consumer shopping behaviour is shifting into an online environment and so do many industries to keep up with the customer´s needs and...

As is clearly confirmed in our own Brand Growth Study, (a yearly survey among European marketers, combined with vision interviews...

Claire Birchenough is the Brand Communications Manager for the INEOS Automotive Group . INEOS, a global chemical company that comprises...

Client's challenge Thinking about electronic products, you probably do not think immediately about sustainability. And that has to...

In collaboration with the University of Groningen – Sara Barisone (Master thesis in Marketing Analytics & Data Science) & Lisette...

As CMO, Stephan Rothe is responsible for the marketing of quofox , a fast-growing EdTech company in Germany. quofox was founded in 2015...

Recently, I have read a couple of interesting articles around attention in advertising. The reason why they are so interesting is because...

Tom Dodd works as Media Lead at Insurance Australia Group Limited (IAG). IAG is the largest general insurance company in Australia,...

We share what we know with our clients. Why? Because we believe in the power of research. And providing insights to our clients that they...