It is no secret that the cost of living has increased tremendously in recent months. Due to the war in Ukraine and the rising rates of...

Sigrid Drost is a Marketing Brand Manager at CEWE Benelux. CEWE is a German company that actively specialises in premium photo services...

Consumer shopping behaviour is shifting into an online environment and so do many industries to keep up with the customer´s needs and...

As is clearly confirmed in our own Brand Growth Study, (a yearly survey among European marketers, combined with vision interviews...

Claire Birchenough is the Brand Communications Manager for the INEOS Automotive Group . INEOS, a global chemical company that comprises...

Client's challenge Thinking about electronic products, you probably do not think immediately about sustainability. And that has to...

In collaboration with the University of Groningen – Sara Barisone (Master thesis in Marketing Analytics & Data Science) & Lisette...

As CMO, Stephan Rothe is responsible for the marketing of quofox , a fast-growing EdTech company in Germany. quofox was founded in 2015...

Recently, I have read a couple of interesting articles around attention in advertising. The reason why they are so interesting is because...

Tom Dodd works as Media Lead at Insurance Australia Group Limited (IAG). IAG is the largest general insurance company in Australia,...

We share what we know with our clients. Why? Because we believe in the power of research. And providing insights to our clients that they...

Rutger Houweling is Manager of Marketing & Communication at Bever , a Dutch retailer of outdoor clothing, shoes, and gear. Bever opened...

Thomas Kopf is the Consumer Insights and Marketing Research Manager of the CDO (Category Development Organization) department at the...

Stefan Wörnle is the Department Manager of the Customer Intelligence and Experience department at MediaMarktSaturn, Europe’s leading...

For the past seven years, Richard Schmitt has been working for Goldner, a German fashion mail-order company which employs more than 500...

Odette van Wageningen has been a Brand Manager for over 18 years and as a real brand builder, she has worked for various media brands....

It’s no secret that the price of living has gone up tremendously in recent months. Due to the rising prices of fossil fuels and raw...

Blog Rick Wolff, University of Groningen & Mark Vroegrijk, Senior Methodologist Following decades of digitisation and the emergence of...

The ability of a brand to understand clients’ situations, perceptions, and expectations, is known as client-centricity, or...

Raimon Gort is one of the 4 primary co-founders of Reshift. In his role, Raimon is responsible for marketing, commerce, and...