Client’s challenge The world around us is constantly changing, and organisations are increasingly asking themselves in which domain they...

Maarten Roomer is Marketing Director at Mobiel.nl , an independent Dutch webshop for mobile subscriptions, smartphones and internet, tv...

Casper Mooyman is the Head of Marketing at Domino’s Pizza Netherlands. He is responsible for Domino’s brand and revenue objectives for...

Marianne Bruijn is Brand Strategist at Rabobank. Marianne is responsible for brand positioning, brand architecture, brand designing and...

Ruurd Neurink is Marketing and Communication Manager at Porsche in the Netherlands. Porsche in the Netherlands is part of Pon Luxury &...

Client’s challenge A lot has been written (take Les Binet and Mark Ritson for instance) on the importance of creatives in realising...

Client’s challenge Snacks, almost everyone eats them. From muesli- to energy bars and crackers. Nowadays, we are spoiled for choice....

Trix van der Vleuten is CMO KFC Northern Europe. She is responsible for the long-term growth of the brand in the Netherlands, Belgium,...

Client’s challenge Branded content has grown significantly in recent years. A possible explanation for this is the fact that people are...

Client’s challenge Every year, countless of new products are launched, and every year, a large number of these introductions fail, about...

Alexandra Legro is the Global Marketing & Communication Director and Board Member at Hunkemöller. She is responsible for a wide range of...

Willem-Albert Bol is Director Business Development at DPG Media, a Belgium/Dutch media group. Brands include tv, radio, news, magazines,...

Sonja Vernooij is the Country Coordinator Marketing & Senior Brand Manager Spa Waters in the Netherlands. She also coordinates all...

Jen Culby is Senior Insight Manager at Ferrero, an Italian manufacturer of branded chocolate and confectionery products. Jen is...

Scott Otte is Marketing Director at Batavia Stad Fashion Outlet, which is part of VIA Outlets with 11 centres in Europe. Scott explains...

Caroline van Turennout is Director Marketing & E-Commerce at Zeeman. She is responsible for the Zeeman brand, its marketing activities,...

Wieke Vrielink is Head of Consumer Marketing at Amsterdam Airport Schiphol. Wieke is responsible for all marketing activities regarding...

Dries Poels is Head of Marketing at Nederlandse Loterij. Nederlandse Loterij has 27 different marketers who are responsible for the...

Paul Thomas is the Global Brand Director for Insights, Performance and Planning for Asahi International. Paul started the first few years...

Ben Harrill is the Head of Creative at Tenzing. He joined just over 2 years ago, being drawn to the ethos of the company and the clear...