In a world where data-driven decision-making is becoming the standard, Unilever is pushing forward with ambitious initiatives to...

Gaining a competitive edge by identifying white spaces In a market where product differentiation is narrowing, competitors accelerate...

Semper idem Underberg AG is a family-owned German company renowned for its premium spirits, including the iconic Underberg herbal bitter,...

AI in retail. It’s the shiny new toy every marketer is desperate to flaunt. Today, algorithms and predictive analytics promise to...

Fostering sustainable brand growth requires a blend of strategic insight, cultural awareness, and data-driven decision-making. At the...

As a market researcher, I’ve had the privilege of testing hundreds of ads before their campaigns go live. One of the recurring challenges...

In an insightful discussion on Unilever’s approach to market growth and promotions, Ashwien Bisnajak, Consumer and Market Insights Lead...

Utrecht, November 26th 2024 – DVJ Insights announces the appointment of Job Verhoeve as a new consultant for the international team,...

Tchibo, a prominent coffee and lifestyle retailer, has successfully implemented its full business model in Slovakia and Czechia,...

Verstegen, a well-established Dutch family business since 1886, is known for its high-quality herbs, spices, marinades and sauces which...

In an increasingly globalised world, communication across borders has never been more essential. But for many, this has come at the cost...

In an insightful conversation with Michael Jansen, Head of Marketing Ventilation Solutions at Zehnder, we explore how this leading brand of ventilation solutions is navigating the challenges of an evolving market. Zehnder is a company known for creating innovative systems that ensure healthy indoor air quality, focusing on customer-centric innovation and digitalisation to stay ahead. In this interview, Michael defines the importance of raising awareness about indoor climate h

Innovation Management with Jobs-to-be-done “ People don’t want a 1/4 inch drill; they want a 1/4 inch hole “. This famous quote by...

Utrecht, October 17th 2024  – DVJ Insights has received the FD Gazelle for the 7th year in a row, meaning 10 years of consecutive growth...

Uitgekookt is a leader in fresh, ready-made meals, and has successfully positioned itself as a solution for time-conscious consumers...

Blog by Hidde Smit – PhD student at the University of Groningen DVJ Insights values cooperation with academia and therefore sponsors several PhD students. One of them is Hidde Smit (University of Groningen), who is researching advertising effectiveness. One of the projects examines the impact of advertising mix planning decisions on different KPIs across the purchase funnel. The project provides practical and valuable insights into what really matters when planning the advert

Blog by Xiongkai Tan – PhD student at the University of Groningen Creativity Crisis Research indicates that the impact of advertising is declining over time (Sethuraman et al. 2011). This trend, thought to be due to diminishing creativity in advertising, is concerning for advertisers. In recent years, the creativity of ads has been overshadowed by technology-driven trends. This shift has led advertisers to prioritise metrics such as click-through rates and immediate sales res

Innovation and brand growth are vital to long-term business success, especially in a competitive global market. In our recent interview, Yasushi Kusume, Innovation & Creative Manager at IKEA of Sweden AB and an author, shared his insights on how companies can foster innovation and build stronger emotional connections with their customers. Drawing from nearly 40 years of experience in product design and brand management, Yasushi discusses several key concepts, including the Th

Recent advancements in artificial intelligence (AI) have increasingly focused on refining the cognitive processes of models, moving...

Established to promote responsible advertising practices, the Stichting Reclame Code (SRC) creates and enforces the Dutch Advertising Code, a comprehensive set of rules that ensures all advertising is honest, legal, decent and truthful. In this interview, Otto van der Harst, CEO of SRC, discusses the vital role of self-regulation in maintaining trust within the advertising ecosystem. He explains how the SRC is adapting to the rapidly changing digital advertising landscape by