There are many days at DVJ when we achieve great accomplishments. Today is one of them bringing fantastic news to the table, specifically...

We are proud to announce that our organisation has taken a significant step forward in our commitment to social responsibility and...

Ingemar Queckfeldt is the Head of Sponsorship at Akea which means he is responsible for the brand itself along with all the activities...

By Lisette Kruizinga – de Vries

London, March 21, 2024 – DVJ Insights is proud to announce its receipt of the FD Gazelle International award for the second consecutive...

Blog by Dennis Hulsebos Every day, technology seamlessly intertwines with our daily lives. Our conversations with machines have evolved...

Master thesis summary by Julien Mariéthoz In the times of globalisation, marketers’ task to construct advertising communication appealing...

In this Brand Growth interview with Tolga Tekbasan, Senior Brand Manager at McDonald’s Netherlands , key insights will be shared...

Blog by Dennis Hulsebos The most groundbreaking innovations are those that drastically improve the tried and tested. This principle,...

Lauren Haslewood is the Head of Brands and Service Management for Sodexo’s food platform. In this Brand Growth interview, we delved into...

Blog Roderik Sorbi – Account Director Every year DVJ Insights conducts expert interviews and questionnaires among CMOs and top marketers...

In a recent interview with Michael Sutton, the Head of Quantitative Research at Sky, we gained valuable insights into the company’s...

Blog by Martin Oxley It is not easy to develop an advertising message that is motivating and relevant to your audience when the target...

Innovation and Brand Growth are key elements in the rapidly evolving world of technology and consumer electronics. Fitbit, now a part of...

Blog by Dennis Hulsebos The most common mistake in AI innovation is focusing solely on AI applications rather than AI integration. At...

Cervical cancer screening participation among young Dutch women is low. Research highlights key barriers and effective themes for awareness

In this Brand Growth interview, Joakim Wictorin, Sales & Marketing Director Nordics at GB Foods, delves into the intricacies of...

A study on the role of the channel mix in shaping advertising impact By Mark Vroegrijk - Senior Specialist Data, Science & Analytics In...

Traditionally, we would like to give a special podium to our favourite (and best-performing) articles that we have conducted throughout...

Article by Lisette Kruizinga - de Vries Introduction As the days are getting shorter, many of us are looking forward to the Christmas...