Lauren Haslewood is the Head of Brands and Service Management for Sodexo’s food platform. In this Brand Growth interview, we delved into...

Blog Roderik Sorbi – Account Director Every year DVJ Insights conducts expert interviews and questionnaires among CMOs and top marketers...

In a recent interview with Michael Sutton, the Head of Quantitative Research at Sky, we gained valuable insights into the company’s...

Blog by Martin Oxley It is not easy to develop an advertising message that is motivating and relevant to your audience when the target...

Innovation and Brand Growth are key elements in the rapidly evolving world of technology and consumer electronics. Fitbit, now a part of...

Blog by Dennis Hulsebos The most common mistake in AI innovation is focusing solely on AI applications rather than AI integration. At...

Cervical cancer screening participation among young Dutch women is low. Research highlights key barriers and effective themes for awareness

In this Brand Growth interview, Joakim Wictorin, Sales & Marketing Director Nordics at GB Foods, delves into the intricacies of...

A study on the role of the channel mix in shaping advertising impact By Mark Vroegrijk - Senior Specialist Data, Science & Analytics In...

Traditionally, we would like to give a special podium to our favourite (and best-performing) articles that we have conducted throughout...

Article by Lisette Kruizinga - de Vries Introduction As the days are getting shorter, many of us are looking forward to the Christmas...

Article by Charlotte von Kries Introduction While the north of Sweden is already blanketed in snow, the weather forecast is raising hopes...

With a six-year tenure at Unilever, Manon Lanckneus’ expertise spans various categories, including food & beverages, haircare, and...

Article by Lisette Kruizinga - de Vries Introduction Let us begin with a bit of history. Santa Claus as we know it today, originates in...

Introduction While we saw marketing experts in the UK discussing British Christmas ads as early as the beginning of November, most German...

Article by Lisette Kruizinga - de Vries Introduction With DVJ´s cherished Christmas tradition, we end each year by delving into the...

Learnings from a practice-academic cooperation Authors: Irina Aleksandrova, Tamara Fiorelli, Antonia Sophie Wirth, Eline Kortum, Sven...

A meta-analysis of almost 200 Christmas ads from Europe and the US from the past 4 years Article by Lisette Kruizinga - de Vries...

Ilse van Loon is the Brand Communications Director at Stoov (2 years). Through her previous years of experience, she gained various...

London, November 21st, DVJ Insights has welcomed a new member of the Management team, Dijana Justic. Dijana started her role as a Global...