top of page
Preserving language and culture in a globalised world: How AI can break down language barriers without sacrificing identity
In an increasingly globalised world, communication across borders has never been more essential. But for many, this has come at the cost...
Dennis Hulsebos
Nov 19, 20245 min read
Mastering the art of out-of-home advertising: Content simplicity, placement, and cross-cultural insights
Blog by Veronica Burbulea Why focus on out-of-home advertising? Think about how much advertising you typically see once you step outside...
DVJ Research Group
Jul 16, 20243 min read
Understanding AI temperature: Why ChatGPT isn’t an automation tool
Blog by Dennis Hulsebos ChatGPT is not an automation tool in itself. For automation, use Excel formulas, Python, R, JavaScript, or other...
Dennis Hulsebos
Jul 15, 20244 min read
Mark Vroegrijk wins the prestigious award Data Professional of the Year 2024
Utrecht, June 27th – DVJ Insights proudly announces that a member of its global team, Mark Vroegrijk, has been recognised with a...
DVJ Research Group
Jun 28, 20242 min read
Insights from EMAC 2024
The annual European Marketing Academy Conference (EMAC) took place from May 28th to 31st in the capital of Romania, Bucharest. As the...
DVJ Research Group
Jun 24, 20244 min read
DVJ’s perspective on cooperating with academia
Lisette Kruizinga-de Vries At DVJ Insights we have a passion for growth and research. Therefore, we focus on the D, V, and J in research,...
DVJ Research Group
Jun 19, 20245 min read
DVJ presenting and hosting a special session at EMAC 2024
The annual European Marketing Academy Conference (EMAC) took place from May 28th to 31st in Bucharest, Romania. As the largest European...
DVJ Research Group
Jun 19, 20244 min read
Collaborative synergy: How DVJ Insights and VU University Amsterdam empower future marketers through real data and research innovation
By Lisette Kruizinga – de Vries
DVJ Research Group
Apr 11, 20243 min read
Beyond AI solutions: DVJ Insights´ strategy for AI integration and team empowerment
Blog by Dennis Hulsebos The most common mistake in AI innovation is focusing solely on AI applications rather than AI integration. At...
Dennis Hulsebos
Jan 25, 20243 min read
How did COVID-19 change innovation acceptance?
STUDY COMPARING INNOVATIONS DURING & POST COVID-19 Article by Charlotte von Kries This paper examines the performance of early COVID-19...
DVJ Research Group
Nov 13, 20239 min read
How to involve employees in the development of your company
Within DVJ we distinguish between two types of innovation. Continuous innovation and radical innovation. Both are based upon different...
DVJ Research Group
Jul 3, 20233 min read
Leveraging the power of storytelling through machine learning
Introduction The goal of market research is to uncover new insights that support brands in making the right decisions. To obtain those...
DVJ Research Group
Sep 30, 20213 min read
Monitoring response quality
In order to monitor the quality of response we need to do more than just knowing the database they come from, we need to assess quality...
DVJ Research Group
May 27, 20201 min read
Indirect and implicit measuring
Understanding the importance of (un)conscious behaviour Within marketing, it is becoming increasingly important to understand consumer...
DVJ Research Group
May 18, 20201 min read
A reflection on how to conduct market research
Research should focus on digging deeper and understanding better. One of the main aims of market research is to understand the motives...
DVJ Research Group
Apr 21, 20201 min read
bottom of page