Blog by Claudia Polimeno Since the first television commercial aired in 1941, TV advertising has played a central role in shaping...

The Explosion of Ideas "Everything that can be invented has already been invented."  This famous quote—although mistakenly attributed to...

Jaarbeurs, based in Utrecht, Netherlands, is a renowned venue for trade fairs, congresses, and events, attracting over 2.4 million visitors annually. Beyond hosting events, Jaarbeurs is committed to driving sustainability and fostering community impact. In this interview, Marloes van den Berg, Chief People and Sustainability officer at Jaarbeurs shares how the company integrates sustainability into its operations, balances environmental goals with social responsibility and en

In today’s evolving media landscape, Unilever is exploring innovative ways to strengthen brand growth through a balanced and data-driven...

New Year, All Change? Philip Kotler has long been a guiding voice in marketing, and his latest book, Redefining Retail, brings fresh...

P assaSports is on a mission to become Europe’s leading online sports specialist. Born from the merger of two e-commerce companies, it...

What if the limits of AI weren’t limits at all, but merely symptoms of used methods? The traditional approach to training large language...

WallDecaux is a premium supplier of OOH advertising in Germany. The company is strongly expediting digitalisation and innovation of...

London – December 30th, 2024 – DVJ Insights, the leading Marketing Research and Analytics Agency for Brand Growth, announces the appointment of Léonie Koning as Global Commercial Director starting 1st of January 2025. This strategic addition strengthens DVJ’s commitment to fostering deeper client relationships, supporting international growth, and advancing its mission to be the trusted partner for brands worldwide.

In a world where data-driven decision-making is becoming the standard, Unilever is pushing forward with ambitious initiatives to transform its marketing strategies. In this insightful conversation with Frank Jobse, Digital Media and Commerce Measurement Lead for Nutrition at Unilever, he shares how the company is leveraging sophisticated data tools and navigating the challenges of balancing short-term sales with long-term brand growth. He further delves into Unilever's journe

Gaining a competitive edge by identifying white spaces In a market where product differentiation is narrowing, competitors accelerate...

Semper idem Underberg AG is a family-owned German company renowned for its premium spirits, including the iconic Underberg herbal bitter, Asbach brandy and the cachaça  brand Pitú. The company was established in 1846 and the name element "Semper idem" (‘always the same’), underscores both the herbs’ consistent, gentle extraction process and the high-quality standards of the products and the brands. With a history of over 178 years, the company remains committed to tradition w

AI in retail. It’s the shiny new toy every marketer is desperate to flaunt. Today, algorithms and predictive analytics promise to ‘revolutionise’ how we shop. But here’s the thing: for all the fanfare, many retailers are still struggling to get the basics right. Empty shelves? Clunky layouts? No AI in the world can fix that if you don’t have your act together first. So before we hand over the keys to the geeks, let’s take stock of where AI is genuinely making a difference. No

Fostering sustainable brand growth requires a blend of strategic insight, cultural awareness, and data-driven decision-making. At the forefront of this challenge at BSH is Patrick Riedemann, Head of Consumer and Market Intelligence within the Corporate Marketing division. From his corporate perspective, Patrick provides a holistic view of market and consumer intelligence, ensuring that BSH’s strategies align across regions and brands, adapting to local market nuances. In this

As a market researcher, I’ve had the privilege of testing hundreds of ads before their campaigns go live. One of the recurring challenges I see advertisers face is this: how to strike the delicate balance between being consistent and being distinctive. Get it right, and your ad not only builds your brand but also cuts through the noise of today’s cluttered media landscape. Get it wrong, and you risk either being forgettable or utterly disconnected from your brand.

In an insightful discussion on Unilever’s approach to market growth and promotions, Ashwien Bisnajak, Consumer and Market Insights Lead at Unilever reveals how the company strategically balances brand building with the realities of modern retail and consumer expectations. Unilever adapts to drive both short-term sales and long-term brand loyalty by investing in promotions, and retail media, and tackling challenges, including margin management and category stewardship, while f

Utrecht, November 26th 2024 – DVJ Insights announces the appointment of Job Verhoeve as a new consultant for the international team, further enhancing the company’s capabilities in delivering impactful insights for clients.

Tchibo, a prominent coffee and lifestyle retailer, has successfully implemented its full business model in Slovakia and Czechia, establishing itself as a market leader in both coffee and a leading brand in non-food retail. Known for its adaptable approach, Tchibo operates dedicated retail stores, an extensive webshop, and a network of depots in CZ as well as in Slovakia. In this interview, Steffen Saemann, Marketing Director Tchibo in Slovakia and Czechia, shares insights int

Verstegen, a well-established Dutch family business since 1886, is known for its high-quality herbs, spices, marinades and sauces which have become staples in homes and restaurants across the Netherlands and beyond. Currently embarking on an exciting repositioning phase, Verstegen is not only refreshing its visual identity but also amplifying its commitment to sustainability and meaningful connections with consumers. Leading this transformative journey is Jeroen Provoost, Ver

In an increasingly globalised world, communication across borders has never been more essential. But for many, this has come at the cost of linguistic diversity, as dominant In an increasingly globalised world, communication across borders has never been more essential. But for many, this has come at the cost of linguistic diversity, as dominant languages, often English, overshadow local languages in international conversations. Imagine a world where, instead of everyone need