Innovation is a crucial driver for brand growth as it fosters differentiation and helps businesses stay competitive in a dynamic market....

Pack testing is a vital tool for companies in the packaged goods sector, serving as a crucial step in understanding how consumers will...

The film business has exploded in growth. Post-pandemic, a lot of people went back to the movies, and attendance records are being...

Cervical cancer screening participation among young Dutch women is low. Research highlights key barriers and effective themes for awareness

STUDY COMPARING INNOVATIONS DURING & POST COVID-19 Article by Charlotte von Kries This paper examines the performance of early COVID-19...

Understanding the impact of utilitarian and hedonic product value on buying intentions of innovations, with the mediation effect of...

A study on how the effectiveness of advertising campaigns depends don’t the number of channels involved By Mark Vroegrijk Senior...

Corporate Social Responsibility (CSR) is becoming increasingly important. We define it as doing something good for society, such as...

We conducted research to better understand the perception of nuclear energy within the three European markets (the UK, Romania, and...

It is no secret that the cost of living has increased tremendously in recent months. Due to the war in Ukraine and the rising rates of...

Consumer shopping behaviour is shifting into an online environment and so do many industries to keep up with the customer´s needs and...

Client's challenge Thinking about electronic products, you probably do not think immediately about sustainability. And that has to...

It’s no secret that the price of living has gone up tremendously in recent months. Due to the rising prices of fossil fuels and raw...

The ability of a brand to understand clients’ situations, perceptions, and expectations, is known as client-centricity, or...

Over the past five years, we have covered various themes with Brand Growth . We have talked about the impact of media, innovation,...

Autumn has officially started here in Germany on 22 September. And my relatives in Canada celebrated Thanksgiving on October 11th,...

Client’s challenge Snacking has become immensely popular over recent years. Especially among those consumers who are tight for time. Home...

Client’s Challenge For many brands, Category Entry Points are an important tool for brand growth. Knowing what makes people think of the...

Client’s challenge At the final stages of the creative development process, a lot of decisions need to be made that can make or break the...

Client’s challenge Companies sometimes face a drive to innovate. A particular product is doing really well, and the brand wants to...