“Is our commercial experiencing wear-out?” is a question I come across often. The threat of wear-out is something that concerns...

Innovation is a crucial driver for brand growth as it fosters differentiation and helps businesses stay competitive in a dynamic market....

Pack testing is a vital tool for companies in the packaged goods sector, serving as a crucial step in understanding how consumers will...

Cervical cancer screening participation among young Dutch women is low. Research highlights key barriers and effective themes for awareness

STUDY COMPARING INNOVATIONS DURING & POST COVID-19 Article by Charlotte von Kries This paper examines the performance of early COVID-19...

Understanding the impact of utilitarian and hedonic product value on buying intentions of innovations, with the mediation effect of...

A study on how the effectiveness of advertising campaigns depends don’t the number of channels involved By Mark Vroegrijk Senior...

We conducted research to better understand the perception of nuclear energy within the three European markets (the UK, Romania, and...

It is no secret that the cost of living has increased tremendously in recent months. Due to the war in Ukraine and the rising rates of...