RESEARCH STUDY ON ATTENTION AND BRAND RECALL FOR SOCIAL REEL, SOCIAL FEED AND PRE-ROLL ADVERTISING Article by Mark Vroegrijk, Senior...

Koert van Ittersum is a Professor of Marketing and Consumer Well-Being at the University of Groningen since 2013. He received his PhD at...

In the last couple of weeks, we have talked a lot about what CSR means for a company. It was the theme of our annual Brand Growth Event,...

Duni Group is a market leader in sustainable and innovative disposable articles for the set table and take-away, headquartered in Malmö...

The consultant team is an important part of DVJ Insights and as the company grows, so does the team. In the past weeks, we have welcomed new joiners, Client Consultants – Kirsten Bartels in our Germany office in Hamburg and Mark van Koolwijk in Utrecht, the Netherlands. Building and deepening relationships with both local and international clients will be a key focus in order to secure the continuous growth of the marketing research and analytics agency. In this role, Mark wi

Brand Growth Study Growth is for many companies a primary objective. All companies and people want to grow and therefore Brand Growth is...

Barbara Schoen de Bruin, Head of Corporate Communications at Samsung Electronics Benelux, leads the team in terms of PR, CSR,...

As one of the world’s largest private forest owners, with documented roots going back to the late 1200s, Stora Enso is the leading...

Corporate Social Responsibility (CSR) is becoming increasingly important. We define it as doing something good for society, such as...

Marloes Zwets is a Media Brand Strategist at Interpolis, active in the Brand, Reputation and Customer Experience department. Interpolis...

Deutsche Telekom is a telecommunications corporation operating in more than 50 countries around the globe, with headquarters in Bonn,...

Over the past months, I have heard these terms being used and misused in all kinds of situations. Without any doubt, these are important...

Peter Gustafson is the founder and one of the owners of Symbal Communications since the start of the company in 2003. Symbal...

At DVJ Insights we value academic research and therefore, also cooperate in various ways with academia. For example, we regularly provide master students or academic researchers with data that they can work with and write their thesis or academic articles about. Starting in February 2023, we also cooperated with Dennis Herhausen from the VU University of Amsterdam on a master’s course on Survey Research Methods. As survey research is a method that is often applied in social r

With 251 subsidiaries in 12 countries, bofrost* is the European market leader in direct sales of ice cream and frozen food specialties....

AN EXPLORATIVE STUDY ON THE IMPACT OF CROSS-MEDIA AD EXPOSURE ON BRAND RECALL Article by Mark Vroegrijk - Senior Methodologist In today’s...

Felix Neuberger is a Head of Marketing at Lieken Bread and Bakeries. Lieken is one of the biggest German manufacturers of bread and other...

As many of you who have followed us over the past years know, we take it step by step to improve and succeed. One of which is having a closer look at improving the organizational structure and the ways of our everyday work, naturally leading us into taking more significant and successful steps. Just like we did in the past and at the beginning of this year.

Aim of the project: Many known brands are looking for ways to develop their brand and generate more market share. Often, the physical...

Bram Meijer is the Regional Marketing Director of the EMEA region at Beyond Meat . Beyond Meat is a leading plant-based meat company,...