Marloes Zwets is a Media Brand Strategist at Interpolis, active in the Brand, Reputation and Customer Experience department. Interpolis...

Deutsche Telekom is a telecommunications corporation operating in more than 50 countries around the globe, with headquarters in Bonn,...

Over the past months, I have heard these terms being used and misused in all kinds of situations. Without any doubt, these are important...

Peter Gustafson is the founder and one of the owners of Symbal Communications since the start of the company in 2003. Symbal...

At DVJ Insights we value academic research and therefore, also cooperate in various ways with academia. For example, we regularly provide master students or academic researchers with data that they can work with and write their thesis or academic articles about. Starting in February 2023, we also cooperated with Dennis Herhausen from the VU University of Amsterdam on a master’s course on Survey Research Methods. As survey research is a method that is often applied in social r

With 251 subsidiaries in 12 countries, bofrost* is the European market leader in direct sales of ice cream and frozen food specialties....

AN EXPLORATIVE STUDY ON THE IMPACT OF CROSS-MEDIA AD EXPOSURE ON BRAND RECALL Article by Mark Vroegrijk - Senior Methodologist In today’s...

Felix Neuberger is a Head of Marketing at Lieken Bread and Bakeries. Lieken is one of the biggest German manufacturers of bread and other...

As many of you who have followed us over the past years know, we take it step by step to improve and succeed. One of which is having a closer look at improving the organizational structure and the ways of our everyday work, naturally leading us into taking more significant and successful steps. Just like we did in the past and at the beginning of this year.

Aim of the project: Many known brands are looking for ways to develop their brand and generate more market share. Often, the physical...

Bram Meijer is the Regional Marketing Director of the EMEA region at Beyond Meat . Beyond Meat is a leading plant-based meat company,...

Dr. Nikolaus Schmitt-Walter is a Deputy General Manager of Insights for the research departments of the media agency Mediaplus and the...

We conducted research to better understand the perception of nuclear energy within the three European markets (the UK, Romania, and...

Charelle Akihary is a Head of Marketing Strategy at Heijmans , a listed company that combines activities related to property development,...

“Besides being CEO of DVJ I am also on the board of SIRE . SIRE wants to make people aware of difficult matters, and stimulate debate and interaction between people. We address topics in society that do not get enough attention. By creating campaigns, we make people more aware of the topics and it is our purpose to make society a little bit more beautiful. Every year we pick a topic, and we use a lot of research to see how relevant and important each topic is. Our recent camp

Marianne Bruijn is a Brand Strategist at Rabobank. Rabobank is one of the largest financial institutions in the Netherlands, operating...

Last column of the year 2022 –  a year that is difficult to summarize in a few sentences and therefore, I will summarize it in a few...

Over the past years, we have been talking a lot about growth, both internally and in terms of growing our clients’ brands. What choices are behind the growth is always an interesting question for me. In my opinion, growth is the result of the strategy you choose and the confirmation that your strategy is the right one. At DVJ Insights we focus on quality and added value by maximizing the commitment we can bring to clients. In our strategy, it is also important to work central

Alexander Dedovets is the Global Head of Insights at Cloetta , based in Stockholm. Cloetta is a leading confectionary manufacturer in...

Jan Zwang is the Senior Market & Customer Insights Manager at VodafoneZiggo, a Dutch provider of television, internet, and telephony....