Kleinanzeigen is Germany’s leading online classified ads platform, known for its agility and startup-like flexibility. With more than 36...

Mikael Olsson, CEO at Ridgeback Business Development, is a prominent entrepreneur and strategist, renowned for his work in business...

Kärcher is a global leader in cleaning technology, renowned for its innovative and high-performance products that set the standard in the...

We hosted the 8th edition of our annual Brand Growth event recently.  This year’s Brand Growth Event was a big success, sharing...

Doggy, part of the Partner in Pet Food (PPF) group, is a Swedish Pet food producer active since 1903. Doggy’s natural and nutritious...

Blog by Veronica Burbulea Why focus on out-of-home advertising? Think about how much advertising you typically see once you step outside...

Blog by Adèle Lamotte Influencer marketing is becoming an ever-increasing component of modern marketing strategies and has the potential...

Blog by Dennis Hulsebos ChatGPT is not an automation tool in itself. For automation, use Excel formulas, Python, R, JavaScript, or other...

In today’s market research landscape, attending a conference without encountering a presentation on AI is akin to embarking on a quest...

The importance of setting prices optimally has evolved into a discipline applying advanced methods and solutions. The importance of...

For product or category managers navigating the competitive landscape, the experience can indeed feel like a balancing act, caught...

The Football Association (The FA) is the oldest governing body of football, established in 1863 to oversee the sport in England and the...

Retail media is a big business. Within the very wide definition of what’s called Retail Media, leveraging the opportunity in the physical...

Utrecht, June 27th – DVJ Insights proudly announces that a member of its global team, Mark Vroegrijk, has been recognised with a...

Ericsson is the global leader in telecom infrastructure and was founded in Stockholm in 1876 by Lars Magnus Ericsson and his wife Hilda....

The annual European Marketing Academy Conference (EMAC) took place from May 28th to 31st in the capital of Romania, Bucharest. As the...

“Is our commercial experiencing wear-out?” is a question I come across often. The threat of wear-out is something that concerns...

Innovation is a crucial driver for brand growth as it fosters differentiation and helps businesses stay competitive in a dynamic market....

Pack testing is a vital tool for companies in the packaged goods sector, serving as a crucial step in understanding how consumers will...

Lisette Kruizinga-de Vries At DVJ Insights we have a passion for growth and research. Therefore, we focus on the D, V, and J in research,...