In today’s dynamic advertising landscape, companies are constantly seeking innovative ways to improve their ad testing processes. At DVJ Insights, pre-testing is one of our core competencies and our ad-testing solution has consistently delivered valuable insights. Using a combination of measuring consumer viewing behaviour and our MassQual techniques, we have helped hundreds of advertisers to make more impactful advertising. However, our endless pursuit of making research bet

Independer.nl is a leading Dutch platform established in 1999, aimed at enhancing comparison and transparency in consumer financial...

One of the most fascinating aspects of my work is that I get the opportunity to speak with a wide range of advertisers, giving me a...

Midsona AB is a leading company in the health and well-being sector, focusing on organic and natural products across the Nordics. With a...

We’ve all noticed it—whether managing finances or shopping for the latest fashion, the convenience of digital channels has become hard to...

Gasnetz Hamburg GmbH is a wholly owned company of the city of Hamburg. It manages the extensive natural gas infrastructure in Hamburg...

Time has always been humanity’s most precious and fleeting resource. The ancient Greeks had their own understanding of the idea of time...

Manutan is a leading family-owned company specialising in B2B e-commerce in Europe, emphasising specifically sustainable...

The importance of concept stimuli in innovation research Henry Ford famously stated: “If I had asked people what they wanted, they would...

Kleinanzeigen is Germany’s leading online classified ads platform, known for its agility and startup-like flexibility. With more than 36...

Mikael Olsson, CEO at Ridgeback Business Development, is a prominent entrepreneur and strategist, renowned for his work in business development, brand- and concept strategy. He joined Ridgeback Business Development nearly two decades ago and has since played a pivotal role in building the company alongside its founder, Ulf Dahlin. Ridgeback Business Development, a Swedish company established in 2007, excels in holistic business development by partnering with owner-led compani

Kärcher is a global leader in cleaning technology, renowned for its innovative and high-performance products that set the standard in the...

We hosted the 8th edition of our annual Brand Growth event recently.  This year’s Brand Growth Event was a big success, sharing...

Doggy, part of the Partner in Pet Food (PPF) group, is a Swedish Pet food producer active since 1903. Doggy’s natural and nutritious...

Blog by Veronica Burbulea Why focus on out-of-home advertising? Think about how much advertising you typically see once you step outside...

Blog by Adèle Lamotte Influencer marketing is becoming an ever-increasing component of modern marketing strategies and has the potential...

Blog by Dennis Hulsebos ChatGPT is not an automation tool in itself. For automation, use Excel formulas, Python, R, JavaScript, or other...

In today’s market research landscape, attending a conference without encountering a presentation on AI is akin to embarking on a quest...

The importance of setting prices optimally has evolved into a discipline applying advanced methods and solutions. The importance of...

For product or category managers navigating the competitive landscape, the experience can indeed feel like a balancing act, caught...