Innovation is a crucial driver for brand growth as it fosters differentiation and helps businesses stay competitive in a dynamic market....

Pack testing is a vital tool for companies in the packaged goods sector, serving as a crucial step in understanding how consumers will...

Cervical cancer screening participation among young Dutch women is low. Research highlights key barriers and effective themes for awareness

Understanding the impact of utilitarian and hedonic product value on buying intentions of innovations, with the mediation effect of...

A study on how the effectiveness of advertising campaigns depends don’t the number of channels involved By Mark Vroegrijk Senior...

We conducted research to better understand the perception of nuclear energy within the three European markets (the UK, Romania, and...

It is no secret that the cost of living has increased tremendously in recent months. Due to the war in Ukraine and the rising rates of...

Consumer shopping behaviour is shifting into an online environment and so do many industries to keep up with the customer´s needs and...

Client's challenge Thinking about electronic products, you probably do not think immediately about sustainability. And that has to...

Client’s challenge Snacking has become immensely popular over recent years. Especially among those consumers who are tight for time. Home...

Client’s Challenge For many brands, Category Entry Points are an important tool for brand growth. Knowing what makes people think of the...

Client’s challenge At the final stages of the creative development process, a lot of decisions need to be made that can make or break the...

Client’s challenge Companies sometimes face a drive to innovate. A particular product is doing really well, and the brand wants to...

Client’s Challenge Our client, a global manufacturer in FMCG, sets annual ambitious growth goals for its candy/snacks portfolio. They...

Client’s challenge From the results of the Brand Growth Study , we know that the KPIs for B2B marketers are often slightly different than...

Client’s challenge With the short attention span of consumers, it is a challenge for brands today to make their campaign messages stand...

Client’s challenge Podcasts have become more and more popular these last few years. The offer is therefore growing steadily, not just for...

Client’s challenge The business world is constantly changing; clients want more choice, there is a shift towards online and need for...

Client’s challenge Consumers don’t always feel like visiting a company in person, nor have the time, or the opportunity these days, to...

Client’s challenge To ensure the continuation of your brand it is important to keep growing. Therefore, you need to know what your...