Innovation is a crucial driver for brand growth as it fosters differentiation and helps businesses stay competitive in a dynamic market....

Blog by Dennis Hulsebos The most groundbreaking innovations are those that drastically improve the tried and tested. This principle,...

Innovation and Brand Growth are key elements in the rapidly evolving world of technology and consumer electronics. Fitbit, now a part of...

A study on the role of the channel mix in shaping advertising impact By Mark Vroegrijk - Senior Specialist Data, Science & Analytics In...

Yummygums aims to make the pursuit of health more enjoyable by creating tasty gummies that blend essential nutrients, vitamins, and...

A STUDY ON THE ROLE OF THE INSIGHT IN DRIVING INNOVATION ACCEPTANCE Article by Mark Vroegrijk - Senior Specialist Data, Science &...

Learnings from our Brand Growth Study Article by Lisette Kruizinga - de Vries This article discusses the findings from our Brand Growth...

A multi-country study on similarities and differences in consumers´ reception of new products Article by Mark Vroegrijk - Senior...

Understanding the impact of utilitarian and hedonic product value on buying intentions of innovations, with the mediation effect of...

Raimon Gort is one of the 4 primary co-founders of Reshift. In his role, Raimon is responsible for marketing, commerce, and...

Client’s challenge Companies sometimes face a drive to innovate. A particular product is doing really well, and the brand wants to...

Client’s challenge Podcasts have become more and more popular these last few years. The offer is therefore growing steadily, not just for...

Client’s challenge The business world is constantly changing; clients want more choice, there is a shift towards online and need for...

Client’s challenge Consumers don’t always feel like visiting a company in person, nor have the time, or the opportunity these days, to...

Client’s challenge Snacks, almost everyone eats them. From muesli- to energy bars and crackers. Nowadays, we are spoiled for choice....

Client’s challenge Every year, countless of new products are launched, and every year, a large number of these introductions fail, about...

Client’s challenge Consumers are more and more aware of the environment and how their product use has a negative impact on this....

Client’s challenge The world of food pickup and delivery is one of the most dynamic markets, with established names such as McDonalds and...

Madelon Fortuin is the Commercial Director at NRC Media, a Dutch media group and the news publisher of NRC Handelsblad, nrc.next , nrc.nl...

Client's challenge One of our FMCG-clients wants to introduce a new product in the market. But they don’t know under which name they want...