Master thesis summary by Julien Mariéthoz In the times of globalisation, marketers’ task to construct advertising communication appealing...

Blog by Martin Oxley It is not easy to develop an advertising message that is motivating and relevant to your audience when the target...

Cervical cancer screening participation among young Dutch women is low. Research highlights key barriers and effective themes for awareness

Traditionally, we would like to give a special podium to our favourite (and best-performing) articles that we have conducted throughout...

Article by Lisette Kruizinga - de Vries Introduction As the days are getting shorter, many of us are looking forward to the Christmas...

Article by Charlotte von Kries Introduction While the north of Sweden is already blanketed in snow, the weather forecast is raising hopes...

Article by Lisette Kruizinga - de Vries Introduction Let us begin with a bit of history. Santa Claus as we know it today, originates in...

Introduction While we saw marketing experts in the UK discussing British Christmas ads as early as the beginning of November, most German...

Article by Lisette Kruizinga - de Vries Introduction With DVJ´s cherished Christmas tradition, we end each year by delving into the...

A meta-analysis of almost 200 Christmas ads from Europe and the US from the past 4 years Article by Lisette Kruizinga - de Vries...

RESEARCH COMPLETED BY 300 BUSINESSES AND 1,000 EMPLOYEES It was once common for employers to arrange housing for their employees (think...

CSR BRAND GROWTH STUDY AMONG MARKETERS AND CONSUMERS IN THE UK In the UK, CSR isn’t just a trend—it’s a powerful tool, also for household...

CSR BRAND GROWTH STUDY AMONG MARKETERS AND CONSUMERS IN SWEDEN The practice of Corporate Social Responsibility (CSR) has become a...

CSR BRAND GROWTH STUDY AMONG MARKETERS AND CONSUMERS FOCUSED ON BANKING Corporate Social Responsibility (CSR) isn´t just a buzzword for...

DRIVERS OF ACCEPTANCE FOR RADICAL INNOVATIONS Article by Lisette Kruizinga – de Vries Innovations are a great source of growth Innovation...

A study on how the effectiveness of advertising campaigns depends don’t the number of channels involved By Mark Vroegrijk Senior...

Blog by Emilie Kjellerup With millions of users worldwide, particularly among the younger generation, TikTok has become a dominant force...

Gen Z, individuals born between 1996 and 2012, is the first generation that grew up entirely as digital natives. They live and breathe...

DVJ Insights, in collaboration with Audify, is introducing a new benchmark for the recognition of radio ads. This benchmark is based on...

RESEARCH STUDY ON ATTENTION AND BRAND RECALL FOR SOCIAL REEL, SOCIAL FEED AND PRE-ROLL ADVERTISING Article by Mark Vroegrijk, Senior...