Henny Steiniger  is the Head of Customer Intelligence & Customer Experience at the  MediaMarktSaturn Retail Group , the international...

Pieter Kop is Head of Marketing Communications & Branding at DAS, a legal services provider and clear market leader in this area in the...

The  MYTOYS GROUP  is the leading online retailer for family shopping in Germany. The family of brands, which in total generated a...

Patricia Sonius is Manager Research and Development at Stichting Etherreclame (Ster), the foundation that commercializes advertising...

Sarah Halmkin is Insight Manager at UKTV Media Limited, a British multi-channel broadcaster owned by BBC Studios. UKTV’s channels are...

Harrie van Rooij is Coordinating Advisor Communication at the Belastingdienst (Netherlands Tax and Customs Administration or NTCA) where...

Dirk Melief is Director Digital & Data Marketing, and Ties Carbo is Consulting Director at Artefact, a digital marketing company...

Dr Martin Bergmann is the CMI Manager at Beiersdorf AG in Germany and responsible for the market research projects in Europe. Next to the...

Roel de Kok is Manager Branding at energiedirect.nl , a Dutch energy company that supplies electricity and gas to private customers. The...

Client’s challenge At the final stages of the creative development process, a lot of decisions need to be made that can make or break the...

Client’s challenge Companies sometimes face a drive to innovate. A particular product is doing really well, and the brand wants to...

Hugo van Mol is Team Lead Marketing Specialists at Efteling. Efteling is a fantasy-themed amusement park in Kaatsheuvel, the Netherlands....

Client’s Challenge Our client, a global manufacturer in FMCG, sets annual ambitious growth goals for its candy/snacks portfolio. They...

Ross Antrobus is the Head of Behavioural Insights & Business Analytics team at The Football Association (The FA), the governing body of...

Saskia Baaij-Verhoeven is VP Digital Strategy at ViacomCBS, a leading premium content powerhouse with a global scale. Saskia: “Thanks to...

Rene Repko is a well-known marketer in the Netherlands, highly specialised in retail marketing. In his current position as General...

Lisanne Meerkerk is Head of Global Marketing Campaigns for Orange Cyberdefense, the cybersecurity business unit of the Orange Group,...

Client’s challenge From the results of the Brand Growth Study , we know that the KPIs for B2B marketers are often slightly different than...

Client’s challenge With the short attention span of consumers, it is a challenge for brands today to make their campaign messages stand...

Ingrid Spierts is Head of Marketing at Automotive MediaVentions, which is a joint venture between DPG Media and Mediahuis, the two...