Client’s challenge At the final stages of the creative development process, a lot of decisions need to be made that can make or break the...

Client’s challenge Companies sometimes face a drive to innovate. A particular product is doing really well, and the brand wants to...

Hugo van Mol is Team Lead Marketing Specialists at Efteling. Efteling is a fantasy-themed amusement park in Kaatsheuvel, the Netherlands....

Client’s Challenge Our client, a global manufacturer in FMCG, sets annual ambitious growth goals for its candy/snacks portfolio. They...

Ross Antrobus is the Head of Behavioural Insights & Business Analytics team at The Football Association (The FA), the governing body of...

Saskia Baaij-Verhoeven is VP Digital Strategy at ViacomCBS, a leading premium content powerhouse with a global scale. Saskia: “Thanks to...

Rene Repko is a well-known marketer in the Netherlands, highly specialised in retail marketing. In his current position as General...

Lisanne Meerkerk is Head of Global Marketing Campaigns for Orange Cyberdefense, the cybersecurity business unit of the Orange Group,...

Client’s challenge From the results of the Brand Growth Study , we know that the KPIs for B2B marketers are often slightly different than...

Client’s challenge With the short attention span of consumers, it is a challenge for brands today to make their campaign messages stand...

Ingrid Spierts is Head of Marketing at Automotive MediaVentions, which is a joint venture between DPG Media and Mediahuis, the two...

Client’s challenge Podcasts have become more and more popular these last few years. The offer is therefore growing steadily, not just for...

Client’s challenge The business world is constantly changing; clients want more choice, there is a shift towards online and need for...

Thomas van de Weerd is CEO and co-founder of Pathé Thuis, the video-on-demand service of Pathé, one of the largest movie theatre chains...

Client’s challenge Consumers don’t always feel like visiting a company in person, nor have the time, or the opportunity these days, to...

The corona crisis has led to less media investments this year, compared to previous years. The estimates range from 12% to as much as 20% less media investments (Adformatie, 2020), but that is based upon the current situation. However, as we already have seen in previous analyses, it is actually beneficial for firms to invest in media and advertising during a crisis. There are 2 reasons for this, namely: 1) there is less clutter and 2) there is a direct relation between share

Jorn Agterberg is Marketing Manager at Qmusic, the biggest radio station in the Netherlands, and is owned by the Belgian/Dutch media...

Client’s challenge To ensure the continuation of your brand it is important to keep growing. Therefore, you need to know what your...

Client’s challenge Vegan food has become increasingly popular in recent years. Plant-based variations of your favourite meals, such as...

Karlien Kelgtermans is Communication Manager at Telenet, a leading Belgian provider of television, internet, and telephone services. She...