Marketers have always craved one thing from their media investments: effectiveness. Are we getting results? Are we driving brand growth? And, most frustrating of all, are we spending too much, or not enough? Yet despite this obsession, most marketers are still steering their media using outdated KPIs. GRPs and spend are the go-to metrics, but here’s the thing: they don’t tell us what we actually need to know .

Managing hundreds of SKUs with a lean team might sound like a logistical nightmare to some, but for Aleks Fiege, Marketing Director at...

Discover which predictive metrics for market success outperform purchase intention. Learn how DVJ validation reveals stronger KPIs for innovation impact.

Utrecht, 4 September 2025 - DVJ Insights is proud to announce the appointment of Stefan Bliekendaal as Global Director of Research and...

Blog by Bart van de Mortel Nowadays, online video-based advertising is often provided in a setting where the viewer gets to decide...

In today’s fiercely competitive grocery retail landscape, packaging is more than just a wrapper — it’s a shopper communication tool at...

DVJ Insights is pleased to announce the appointment of Cathelijn te Koppele as Client Consultant in the Netherlands. With a background in...

We are proud to announce that DVJ Insights has been selected as a finalist for the Client/Supplier Collaboration Award at the Quirks...

We’re proud to share that DVJ Insights has been nominated as a finalist in two ESOMAR Award categories! Global Category – Excellence in...

Revisiting Agentic Intelligence in the Age of Execution In April, I wrote about a shift in posture. From reactive AI systems to autonomous ones. From tools that wait to systems that act. That article, Agentic Intelligence , sketched a near future where models would not just respond, but take initiative. It was about architecture, intent, and the structure of action. Now, that shift is no longer theoretical. With the release of ChatGPT Agent, the idea has entered the desktop.

Research study on attention and brand recall for social reel, social feed and pre-roll advertising Nowadays, many brand managers will admit that one of their biggest challenges is determining how to effectively reach the youngest members of their target audience – i.e., "Millennial" or "Gen-Z" consumers – through advertising campaigns. According to a recent report by the World Advertising Research Center, consumers that fall within one of these demographic groups typically s

“Travel retail is a dynamic, fast-growing industry, and still thrives on relationships and visibility,” says Berend-Jan van Egmond, Head...

Two Big Moments of Truth Mike Tyson said it best. Everyone has a plan until they get hit . The same goes for packaging. You liked the design. So did the team. It looked sharp on the board and even better on a white background. Then it hit the shelf. Next to a wall of yellow. Buried below eye level. Outshouted by a louder pack in a crowded category. The problem wasn’t the design. The problem was pretending the shelf would be kind. If it lands the hit and makes it into the bask

The ''Democratisation'' of Market Research - A Force for Good or a Step Too Far? The process of testing innovative ideas or concepts has become remarkably accessible, so much so that it may seem that virtually anyone can do it. With just a few keystrokes, users can identify an online testing platform, upload stimulus materials, configure a few parameters, and receive results shortly thereafter. This ease of access has undeniably empowered innovation teams, allowing them to wo

Blog by Femke Vriend The online video advertising industry is expanding rapidly, with the market valued at $191 billion in 2024 and...

In the advertising world, the role of creativity is both celebrated and scrutinised. With budgets under pressure, channels multiplying,...

When there are so many choices and options in choosing a brand in-store, it’s good for researchers to get a little help to understand what gets seen. AI fills in the blanks In grocery, shoppers are bombarded with visual information every time they enter a store or shop online. Cognitive overload is a well-documented phenomenon where the brain’s ability to process information is overwhelmed by excessive stimuli. The notion that a shopper can accurately recall all the details o

Why “Illusion of thinking” makes a great clickbait title, but a poor reading of the evidence. The Headline Hype: How a Stress-Test Became a Doom-Post Most headlines follow the same tone: “AI reasoning fatally flawed,” “Apple exposes the illusion of intelligence.” These headlines reference Apple’s recent paper, The Illusion of Thinking, but rarely do they engage with the paper’s actual content. So what did the paper actually test? It benchmarked models on a narrow class of sym

When we talk about successful marketing strategies, price management often sits in the background, rarely discussed with the intensity it deserves. Yet pricing is arguably the most powerful and immediate lever in the marketer’s toolkit. Set it too high, and customers walk away. Set it too low, and you erode profitability and limit your ability to reinvest in growth. Despite this, pricing tends to receive significantly less attention than other marketing activities. It's time

Advertising has always been an industry driven by human creativity. But anyone paying attention to the marketing landscape recently has seen a major shift: artificial intelligence is rapidly transforming the way we approach creative work. At Cannes Lions, the industry-wide conversation was clear: AI isn't just the latest buzz, but a transformative force reshaping the advertising process. And with tech companies such as Google, Meta and TikTok having increasing presence at the