Blog by Bart van de Mortel Nowadays, online video-based advertising is often provided in a setting where the viewer gets to decide...

Insights from the Data & Insights Network – and what it means for the future of brand building By: Lisette Kruizinga – de Vries (DVJ...

Blog by Claudia Polimeno Since the first television commercial aired in 1941, TV advertising has played a central role in shaping consumer decisions and perceptions. With its unique ability to combine visuals, sound, and storytelling, TV remains a powerful medium for capturing attention and building brand awareness. Despite the rise of digital alternatives, television continues to deliver nearly half (46.6%) of advertising-generated profits, boasting an impressive ROI of £5.9