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AI in market research: Evolution or revolution?
In today’s market research landscape, attending a conference without encountering a presentation on AI is akin to embarking on a quest...
Jori van de Spijker
Jul 15, 20243 min read
Communicating prices effectively should get the same attention as setting prices optimally
The importance of setting prices optimally has evolved into a discipline applying advanced methods and solutions. The importance of...
Martin Hellich
Jul 12, 20243 min read
The real danger of wear-out: Stopping too early
“Is our commercial experiencing wear-out?” is a question I come across often. The threat of wear-out is something that concerns...
Jori van de Spijker
Jun 20, 20243 min read
Impact of a repositioning campaign on brand image
Client’s challenge The retail landscape is changing rapidly. Providers are disappearing and at the same time more and more online...
DVJ Research Group
Mar 4, 20202 min read
Finding the best KPI for growth
Client's challenge Every brand wants to increase its turnover and grow its brand. But how do you find the KPI to focus on? Which KPI...
DVJ Research Group
Dec 10, 20192 min read
Expanding to New Markets: A Guide to Successful Entry into Subcategories
Client's challenge One of our clients is very successful within a specific subcategory. This subcategory makes up 50% of the total...
DVJ Research Group
Oct 25, 20191 min read
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