Article by Charlotte von Kries Introduction While the north of Sweden is already blanketed in snow, the weather forecast is raising hopes...

With a six-year tenure at Unilever, Manon Lanckneus’ expertise spans various categories, including food & beverages, haircare, and...

Article by Lisette Kruizinga - de Vries Introduction Let us begin with a bit of history. Santa Claus as we know it today, originates in...

Introduction While we saw marketing experts in the UK discussing British Christmas ads as early as the beginning of November, most German...

Article by Lisette Kruizinga - de Vries Introduction With DVJ´s cherished Christmas tradition, we end each year by delving into the...

Learnings from a practice-academic cooperation Authors: Irina Aleksandrova, Tamara Fiorelli, Antonia Sophie Wirth, Eline Kortum, Sven...

A meta-analysis of almost 200 Christmas ads from Europe and the US from the past 4 years Article by Lisette Kruizinga - de Vries...

Ilse van Loon is the Brand Communications Director at Stoov (2 years). Through her previous years of experience, she gained various...

London, November 21st, DVJ Insights has welcomed a new member of the Management team, Dijana Justic. Dijana started her role as a Global...

Yummygums aims to make the pursuit of health more enjoyable by creating tasty gummies that blend essential nutrients, vitamins, and...

A STUDY ON THE ROLE OF THE INSIGHT IN DRIVING INNOVATION ACCEPTANCE Article by Mark Vroegrijk - Senior Specialist Data, Science &...

STUDY COMPARING INNOVATIONS DURING & POST COVID-19 Article by Charlotte von Kries This paper examines the performance of early COVID-19...

RESEARCH COMPLETED BY 300 BUSINESSES AND 1,000 EMPLOYEES It was once common for employers to arrange housing for their employees (think...

Mike van Zweeden is a Research Expert who joined DVJ Insights in February 2023. Being his first full-time job, Mike shares what attracted...

Utrecht, October 19th, 2023 , DVJ Insights is, for the 6th consecutive time proclaimed as FD Gazelle 2023, joining a unique group of...

CSR BRAND GROWTH STUDY AMONG MARKETERS AND CONSUMERS IN THE UK In the UK, CSR isn’t just a trend—it’s a powerful tool, also for household...

CSR BRAND GROWTH STUDY AMONG MARKETERS AND CONSUMERS IN SWEDEN The practice of Corporate Social Responsibility (CSR) has become a...

CSR BRAND GROWTH STUDY AMONG MARKETERS AND CONSUMERS FOCUSED ON BANKING Corporate Social Responsibility (CSR) isn´t just a buzzword for...

CSR BRAND GROWTH STUDY AMONG MARKETERS AND CONSUMERS IN GERMANY CSR can be a powerful tool to establish the position of your brand in the...

Corporate Social Responsibility has emerged as a pivotal aspect of modern businesses. In an era where consumers demand ethical practices...