Learnings from our Brand Growth Study Article by Lisette Kruizinga - de Vries This article discusses the findings from our Brand Growth...

A multi-country study on similarities and differences in consumers´ reception of new products Article by Mark Vroegrijk - Senior...

Rutger Anema is the founder and CEO of Good Chef, a Dutch business that aims to increase the accessibility of nutritious plant-based...

Marcel Aalders is the Marketing and E-commerce Director at Carpetright where he has been for 3,5 years. His responsibilities are within...

Vanessa Tapken started her career as a Research Expert at DVJ in March 2020. “As a marketing researcher, you work on various projects...

Utrecht, 28th August – DVJ Insights, a leading marketing research agency with clients from around the globe and offices across Europe, proudly announces the addition of three new consultants to its esteemed Global Consultants team. The strategic recruitment of professionals from the United Kingdom, the Netherlands, and Germany contributes to the company’s further successful international cross-border growth.

Blog Lily van Eeden, Knowledge & Solution Specialist After my bachelor’s degree in Psychology, I completed a master’s degree in Economics...

Blog by Lisette Kruizinga-de Vries At DVJ Insights, we have a passion for growth and research. Therefore, in research, we focus on the D...

Understanding the impact of utilitarian and hedonic product value on buying intentions of innovations, with the mediation effect of...

Photo credits: Lidian van Megen Florentine Gillis is the founder & CEO of CIRCLE CLOSET . CIRCLE CLOSET is a Dutch fashion rental...

DRIVERS OF ACCEPTANCE FOR RADICAL INNOVATIONS Article by Lisette Kruizinga – de Vries Innovations are a great source of growth Innovation...

A study on how the effectiveness of advertising campaigns depends don’t the number of channels involved By Mark Vroegrijk Senior...

“Welcome to the dirtiest industry apart from the oil sector that you could possibly be in.” When Mario Prosoparis started as CEO at the...

Ana Maria Jaime Salcedo is the Head of Sustainability at MediaMarktSaturn. She develops strategies in the Environmental, Social, and...

Blog by Emilie Kjellerup With millions of users worldwide, particularly among the younger generation, TikTok has become a dominant force...

Within DVJ we distinguish between two types of innovation. Continuous innovation and radical innovation. Both are based upon different...

Gen Z, individuals born between 1996 and 2012, is the first generation that grew up entirely as digital natives. They live and breathe...

DVJ Insights, in collaboration with Audify, is introducing a new benchmark for the recognition of radio ads. This benchmark is based on...

For two years Therese Seiringer has been Head of the Sustainability department of Vodafone Germany including Environmental, Social, and...

NIMA expert jury awards DVJ Insights’ marketing strategy and organisation Utrecht, 8 June 2023, DVJ Insights has received the prestigious...