Sander Rodenburg is Sports Marketer at Triple Double sports marketing, a marketing and advertising agency specialised in developing...

James Sallows is the Global Head of Transformation & Capability, Consumer & Business Insights & Analytics (CBIA) at GSK. GlaxoSmithKline...

Andry Schol is Marketing Coordinator at VELUX, a leading manufacturer of roof windows, skylights, and sun tunnels, headquartered in...

Autumn has officially started here in Germany on 22 September. And my relatives in Canada celebrated Thanksgiving on October 11th,...

Barbara Vitt is the Head of Marketing Technologies & Analytics at Deutsche Bahn and is responsible for the use and processing of...

Eijte Foekens is Senior Data Scientist at PLUS, a Dutch supermarket chain of the Sperwer Groep which is affiliated with the purchasing...

Patrick Bruin is owner and external consultant at MIC (Marketing & Insights Consultancy) and works as interim manager and consultant for...

Client’s challenge Snacking has become immensely popular over recent years. Especially among those consumers who are tight for time. Home...

Client’s Challenge For many brands, Category Entry Points are an important tool for brand growth. Knowing what makes people think of the...

Introduction The goal of market research is to uncover new insights that support brands in making the right decisions. To obtain those...

Martijn Delahaye is Director Marketing & Communication at AFAS Software , a Dutch family-owned company that develops software products...

Mandy Hooijmans is Team Lead Media and Insights at Yakult, a fermented dairy drink with the unique Shirota bacteria, founded in 1935 in...

Christoph Urban is the Marketing Director at the international music streaming service Deezer and responsible for all B2C marketing...

Adriana Angelova is a Global Brand Manager for Hellmann’s, the world’s leading mayonnaise brand and among the biggest and fastest-growing...

Dave Westerhof is the Global Marketing Director at Beat, a ride-hailing mobile app, part of the FREE NOW Group, a joint venture between...

Hugo Smeenk is Head of Brand & Digital Marketing at Miele Nederland. Miele is a German manufacturer of high-end domestic and professional...

Mediengruppe RTL is the leading provider of video content in Germany with 14 station brands and the TVNOW streaming service. In his...

Daniel van Dijkman is Director Marketing and E-Commerce at Kamera Express , an omnichannel photo- and videography retailer with 21 stores...

Alexander Falser is the Head of the Consumer Insights department at Tchibo GmbH and is responsible for questions relating to consumer...

Jens Barczewski is the Managing Director of the Insights division at the Mediaplus Group, a subsidiary of the Serviceplan Group, and is...