Innovation Management with Jobs-to-be-done “ People don’t want a 1/4 inch drill; they want a 1/4 inch hole “. This famous quote by...

Utrecht, October 17th 2024  – DVJ Insights has received the FD Gazelle for the 7th year in a row, meaning 10 years of consecutive growth...

Uitgekookt is a leader in fresh, ready-made meals, and has successfully positioned itself as a solution for time-conscious consumers...

Blog by Hidde Smit – PhD student at the University of Groningen DVJ Insights values cooperation with academia and therefore sponsors several PhD students. One of them is Hidde Smit (University of Groningen), who is researching advertising effectiveness. One of the projects examines the impact of advertising mix planning decisions on different KPIs across the purchase funnel. The project provides practical and valuable insights into what really matters when planning the advert

Blog by Xiongkai Tan – PhD student at the University of Groningen Creativity Crisis Research indicates that the impact of advertising is declining over time (Sethuraman et al. 2011). This trend, thought to be due to diminishing creativity in advertising, is concerning for advertisers. In recent years, the creativity of ads has been overshadowed by technology-driven trends. This shift has led advertisers to prioritise metrics such as click-through rates and immediate sales res

Dr. Hauschka is a German natural cosmetics brand founded in 1967. Today, Dr. Hauschka is available worldwide but has its production and laboratory based in Germany. This insightful interview with Marlijn van Straaten, CEO of Dr. Hauschka Benelux, highlights the brand's holistic approach to skincare, and delves into the strategic nuances of promotions within the cosmetics industry, illustrating the brand's commitment to growth through innovative consumer engagement and sales a

Innovation and brand growth are vital to long-term business success, especially in a competitive global market. In our recent interview, Yasushi Kusume, Innovation & Creative Manager at IKEA of Sweden AB and an author, shared his insights on how companies can foster innovation and build stronger emotional connections with their customers. Drawing from nearly 40 years of experience in product design and brand management, Yasushi discusses several key concepts, including the Th

Recent advancements in artificial intelligence (AI) have increasingly focused on refining the cognitive processes of models, moving...

Established to promote responsible advertising practices, the Stichting Reclame Code (SRC) creates and enforces the Dutch Advertising Code, a comprehensive set of rules that ensures all advertising is honest, legal, decent and truthful. In this interview, Otto van der Harst, CEO of SRC, discusses the vital role of self-regulation in maintaining trust within the advertising ecosystem. He explains how the SRC is adapting to the rapidly changing digital advertising landscape by

Optimised for a No-Go Consider a product manager tasked with launching a new product in a specific country. With a clear understanding of...

In the ever-evolving world of media strategy, staying ahead of the curve means embracing innovation, creativity, and data-driven decision-making. Arno Meijerink, founder of ACE | IM Lounge and partner of ACE stands at the forefront of this. ACE | IM Lounge is a leading media agency known for its bold approach to brand growth and performance. In this recent interview, Arno shares insights on navigating creativity and innovation in media strategy, mastering attribution, and man

You know that moment when you’re in the supermarket, staring at a sea of cereal boxes, and—without fail—you grab the same one every time?...

In the ever-evolving world of fast-moving consumer goods, staying relevant requires more than just maintaining a strong market presence—it demands constant innovation, deep consumer insights, and strategic brand positioning. This interview with Barbara Semlitsch, Head of Market Intelligence at Warsteiner Group, provides an in-depth look at how one of Germany’s iconic beer brands navigates these challenges. From understanding the role of emotional connection in brand growth to

It’s no secret that people on social platforms are not there for the ads. So why are we still making long ones? Marketers know better—at...

Blog by Sarah Andrup Across Europe, there is a noticeable trend towards convenience-focused purchasing habits. In Germany, for example,...

ARD MEDIA is the advertising sales house for ARD, Germany's largest public broadcaster, and is responsible for the national marketing of radio and television advertising. In this role, ARD MEDIA provides extensive research services to its advertising clients. In this interview, Bernard Domenichini, Head of Market Research, Effectiveness and Audience Measurement at ARD MEDIA, discusses successful advertising strategies in the modern advertising landscape, how advertising effec

Artificial intelligence (AI) has advanced rapidly, particularly in the development of large language models (LLMs) that can generate...

Enhancing clarity and authenticity for effective consumer engagement Blog by Tynke Broekens In the digital age, consumers are...

In this insightful interview with Dieter Deceuninck, Europe Head of Strategy, Insights and Analytics at Danone, we explore the...

AH Retail Media Services (AHRMS) is a division of Albert Heijn, the largest supermarket formula in the Netherlands, part of the global...