Optimised for a No-Go Consider a product manager tasked with launching a new product in a specific country. With a clear understanding of...

In the ever-evolving world of media strategy, staying ahead of the curve means embracing innovation, creativity, and data-driven decision-making. Arno Meijerink, founder of ACE | IM Lounge and partner of ACE stands at the forefront of this. ACE | IM Lounge is a leading media agency known for its bold approach to brand growth and performance. In this recent interview, Arno shares insights on navigating creativity and innovation in media strategy, mastering attribution, and man

You know that moment when you’re in the supermarket, staring at a sea of cereal boxes, and—without fail—you grab the same one every time?...

In the ever-evolving world of fast-moving consumer goods, staying relevant requires more than just maintaining a strong market presence—it demands constant innovation, deep consumer insights, and strategic brand positioning. This interview with Barbara Semlitsch, Head of Market Intelligence at Warsteiner Group, provides an in-depth look at how one of Germany’s iconic beer brands navigates these challenges. From understanding the role of emotional connection in brand growth to

It’s no secret that people on social platforms are not there for the ads. So why are we still making long ones? Marketers know better—at...

Blog by Sarah Andrup Across Europe, there is a noticeable trend towards convenience-focused purchasing habits. In Germany, for example,...

ARD MEDIA is the advertising sales house for ARD, Germany's largest public broadcaster, and is responsible for the national marketing of radio and television advertising. In this role, ARD MEDIA provides extensive research services to its advertising clients. In this interview, Bernard Domenichini, Head of Market Research, Effectiveness and Audience Measurement at ARD MEDIA, discusses successful advertising strategies in the modern advertising landscape, how advertising effec

Artificial intelligence (AI) has advanced rapidly, particularly in the development of large language models (LLMs) that can generate...

Enhancing clarity and authenticity for effective consumer engagement Blog by Tynke Broekens In the digital age, consumers are...

In this insightful interview with Dieter Deceuninck, Europe Head of Strategy, Insights and Analytics at Danone, we explore the...

AH Retail Media Services (AHRMS) is a division of Albert Heijn, the largest supermarket formula in the Netherlands, part of the global...

In today’s dynamic advertising landscape, companies are constantly seeking innovative ways to improve their ad testing processes. At DVJ Insights, pre-testing is one of our core competencies and our ad-testing solution has consistently delivered valuable insights. Using a combination of measuring consumer viewing behaviour and our MassQual techniques, we have helped hundreds of advertisers to make more impactful advertising. However, our endless pursuit of making research bet

Independer.nl is a leading Dutch platform established in 1999, aimed at enhancing comparison and transparency in consumer financial...

One of the most fascinating aspects of my work is that I get the opportunity to speak with a wide range of advertisers, giving me a...

Midsona AB is a leading company in the health and well-being sector, focusing on organic and natural products across the Nordics. With a...

We’ve all noticed it—whether managing finances or shopping for the latest fashion, the convenience of digital channels has become hard to...

Gasnetz Hamburg GmbH is a wholly owned company of the city of Hamburg. It manages the extensive natural gas infrastructure in Hamburg...

Time has always been humanity’s most precious and fleeting resource. The ancient Greeks had their own understanding of the idea of time...

Manutan is a leading family-owned company specialising in B2B e-commerce in Europe, emphasising specifically sustainable...

The importance of concept stimuli in innovation research Henry Ford famously stated: “If I had asked people what they wanted, they would...