Blog by Veronica Burbulea Why focus on out-of-home advertising? Think about how much advertising you typically see once you step outside...

Blog by Adèle Lamotte Influencer marketing is becoming an ever-increasing component of modern marketing strategies and has the potential...

Blog by Dennis Hulsebos ChatGPT is not an automation tool in itself. For automation, use Excel formulas, Python, R, JavaScript, or other...

In today’s market research landscape, attending a conference without encountering a presentation on AI is akin to embarking on a quest...

The importance of setting prices optimally has evolved into a discipline applying advanced methods and solutions. The importance of...

For product or category managers navigating the competitive landscape, the experience can indeed feel like a balancing act, caught...

The Football Association (The FA) is the oldest governing body of football, established in 1863 to oversee the sport in England and the...

Retail media is a big business. Within the very wide definition of what’s called Retail Media, leveraging the opportunity in the physical...

Utrecht, June 27th – DVJ Insights proudly announces that a member of its global team, Mark Vroegrijk, has been recognised with a...

Ericsson is the global leader in telecom infrastructure and was founded in Stockholm in 1876 by Lars Magnus Ericsson and his wife Hilda....

The annual European Marketing Academy Conference (EMAC) took place from May 28th to 31st in the capital of Romania, Bucharest. As the...

“Is our commercial experiencing wear-out?” is a question I come across often. The threat of wear-out is something that concerns...

Innovation is a crucial driver for brand growth as it fosters differentiation and helps businesses stay competitive in a dynamic market....

Pack testing is a vital tool for companies in the packaged goods sector, serving as a crucial step in understanding how consumers will...

Lisette Kruizinga-de Vries At DVJ Insights we have a passion for growth and research. Therefore, we focus on the D, V, and J in research,...

The annual European Marketing Academy Conference (EMAC) took place from May 28th to 31st in Bucharest, Romania. As the largest European conference on marketing, it attracted around 1000 academics from around the globe. DVJ was represented by three colleagues — Jelle Quak, Mark Vroegrijk, and Lisette Kruizinga — who attended to stay updated on the latest scientific developments, connect with academics on existing and new cooperative projects, present and host their own special

Exact is a Dutch software company developing business software for small and medium-sized enterprises (SMEs) and their accountants. The...

Why does all the attention go to the GPT when the ‘Chat’ part is equally innovative? ChatGPT launched the GPT-3 model, and it took the...

In the rapidly evolving realm of digital media, Lisa Payne, the Global Director of UX Research at Condé Nast, stands as a driving force...

The film business has exploded in growth. Post-pandemic, a lot of people went back to the movies, and attendance records are being...