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DVJ presenting and hosting a special session at EMAC 2024
The annual European Marketing Academy Conference (EMAC) took place from May 28th to 31st in Bucharest, Romania. As the largest European conference on marketing, it attracted around 1000 academics from around the globe. DVJ was represented by three colleagues — Jelle Quak, Mark Vroegrijk, and Lisette Kruizinga — who attended to stay updated on the latest scientific developments, connect with academics on existing and new cooperative projects, present and host their own special
DVJ Research Group
Jun 18, 20244 min read


Petra Vunderink – Exact
Exact is a Dutch software company developing business software for small and medium-sized enterprises (SMEs) and their accountants. The...
DVJ Research Group
Jun 13, 20243 min read


The Silent Navigator: UI’s Role in the AI Journey
Why does all the attention go to the GPT when the ‘Chat’ part is equally innovative? ChatGPT launched the GPT-3 model, and it took the...
DVJ Research Group
Jun 9, 20245 min read


Lisa Payne – Condé Nast
In the rapidly evolving realm of digital media, Lisa Payne, the Global Director of UX Research at Condé Nast, stands as a driving force...
DVJ Research Group
May 24, 20246 min read


What is the impact of cinema advertising compared to other channels?
The film business has exploded in growth. Post-pandemic, a lot of people went back to the movies, and attendance records are being...
DVJ Research Group
May 5, 20246 min read


Ted Stenshed – Greenfood Fresh Produce
In this Brand Growth interview, we delve into the commitment to sustainable growth, CSR and what KPIs are driving success together with...
DVJ Research Group
May 2, 20244 min read


Martin Hellich joins DVJ Insights as Head of Brand & Innovation, aiming to amplify marketing research excellence
Hamburg, May 1 – With a significant goal to expand its leadership and deepen domain expertise, DVJ Insights, a leading marketing research...
DVJ Research Group
May 1, 20242 min read


DVJ Insights promotes Jori van de Spijker to Global Head of Brands & Communication as part of strategic expansion
Utrecht, May 1 – DVJ Insights, a premier marketing research agency known for its rapid growth and innovative approach, proudly announces...
DVJ Research Group
Apr 30, 20242 min read


Adrian Sanger as new Head of Shopper Domain to elevate marketing research excellence
London, May 1 – With a significant goal to expand its leadership and deepen domain expertise, DVJ Insights, a leading marketing research...
DVJ Research Group
Apr 30, 20242 min read


Pia Stork as a new Client Consultant to reach Nordic clients
Copenhagen, May 1. The international consultant team is an important part of DVJ Insights and as the company grows, so does the team...
DVJ Research Group
Apr 30, 20242 min read


Tim de Jong – Albert Heijn
Albert Heijn, the largest supermarket chain in the Netherlands, has a unique approach to Corporate Social Responsibility (CSR). As market...
DVJ Research Group
Apr 23, 20244 min read


Data & Insights Awards nominations for two exceptional colleagues
There are many days at DVJ when we achieve great accomplishments. Today is one of them bringing fantastic news to the table, specifically...
DVJ Research Group
Apr 17, 20243 min read


DVJ Insights reinforces its CSR strategy with ISO 26000 certificate
We are proud to announce that our organisation has taken a significant step forward in our commitment to social responsibility and...
DVJ Research Group
Apr 16, 20243 min read


Ingemar Queckfeldt – AKEA
Ingemar Queckfeldt is the Head of Sponsorship at Akea which means he is responsible for the brand itself along with all the activities...
DVJ Research Group
Apr 13, 20244 min read


Collaborative synergy: How DVJ Insights and VU University Amsterdam empower future marketers through real data and research innovation
By Lisette Kruizinga – de Vries
DVJ Research Group
Apr 10, 20243 min read


DVJ Insights for the second time FD Gazelle International
London, March 21, 2024 – DVJ Insights is proud to announce its receipt of the FD Gazelle International award for the second consecutive...
DVJ Research Group
Mar 22, 20242 min read


Beyond Commands: The Art of Communicating with AI
Blog by Dennis Hulsebos Every day, technology seamlessly intertwines with our daily lives. Our conversations with machines have evolved...
DVJ Research Group
Mar 21, 20243 min read


Impact of National Culture: How Style Elements Affect Viewers’ Attitudes toward TV Ads
Master thesis summary by Julien Mariéthoz In the times of globalisation, marketers’ task to construct advertising communication appealing...
DVJ Research Group
Mar 13, 20244 min read


Tolga Tekbasan – McDonald’s Netherlands
In this Brand Growth interview with Tolga Tekbasan, Senior Brand Manager at McDonald’s Netherlands , key insights will be shared...
DVJ Research Group
Feb 26, 20243 min read


The key to AI integration: Keeping things the same while innovating
Blog by Dennis Hulsebos The most groundbreaking innovations are those that drastically improve the tried and tested. This principle,...
DVJ Research Group
Feb 23, 20242 min read
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