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Philip Belsey – The Football Association
The Football Association (The FA) is the oldest governing body of football, established in 1863 to oversee the sport in England and the...
DVJ Research Group
Jul 4, 20244 min read


The unstoppable growth of in-store media in retail
Retail media is a big business. Within the very wide definition of what’s called Retail Media, leveraging the opportunity in the physical...

Adrian Sanger
Jul 2, 20244 min read


Mark Vroegrijk wins the prestigious award Data Professional of the Year 2024
Utrecht, June 27th – DVJ Insights proudly announces that a member of its global team, Mark Vroegrijk, has been recognised with a...
DVJ Research Group
Jun 28, 20242 min read


Jonas Selén – Ericsson
Ericsson is the global leader in telecom infrastructure and was founded in Stockholm in 1876 by Lars Magnus Ericsson and his wife Hilda....
DVJ Research Group
Jun 27, 20247 min read


Insights from EMAC 2024
The annual European Marketing Academy Conference (EMAC) took place from May 28th to 31st in the capital of Romania, Bucharest. As the...
DVJ Research Group
Jun 24, 20244 min read


The real danger of wear-out: Stopping too early
“Is our commercial experiencing wear-out?” is a question I come across often. The threat of wear-out is something that concerns...

Jori van de Spijker
Jun 20, 20243 min read


Bringing the demand side into the equation
Innovation is a crucial driver for brand growth as it fosters differentiation and helps businesses stay competitive in a dynamic market....

Martin Hellich
Jun 20, 20243 min read


Unpacking success: Opportunities in pack testing in 2024
Pack testing is a vital tool for companies in the packaged goods sector, serving as a crucial step in understanding how consumers will...

Adrian Sanger
Jun 20, 20244 min read


DVJ’s perspective on cooperating with academia
Lisette Kruizinga-de Vries At DVJ Insights we have a passion for growth and research. Therefore, we focus on the D, V, and J in research,...
DVJ Research Group
Jun 18, 20245 min read


DVJ presenting and hosting a special session at EMAC 2024
The annual European Marketing Academy Conference (EMAC) took place from May 28th to 31st in Bucharest, Romania. As the largest European conference on marketing, it attracted around 1000 academics from around the globe. DVJ was represented by three colleagues — Jelle Quak, Mark Vroegrijk, and Lisette Kruizinga — who attended to stay updated on the latest scientific developments, connect with academics on existing and new cooperative projects, present and host their own special
DVJ Research Group
Jun 18, 20244 min read


Petra Vunderink – Exact
Exact is a Dutch software company developing business software for small and medium-sized enterprises (SMEs) and their accountants. The...
DVJ Research Group
Jun 13, 20243 min read


The Silent Navigator: UI’s Role in the AI Journey
Why does all the attention go to the GPT when the ‘Chat’ part is equally innovative? ChatGPT launched the GPT-3 model, and it took the...
DVJ Research Group
Jun 9, 20245 min read


Lisa Payne – Condé Nast
In the rapidly evolving realm of digital media, Lisa Payne, the Global Director of UX Research at Condé Nast, stands as a driving force...
DVJ Research Group
May 24, 20246 min read


What is the impact of cinema advertising compared to other channels?
The film business has exploded in growth. Post-pandemic, a lot of people went back to the movies, and attendance records are being...
DVJ Research Group
May 5, 20246 min read


Ted Stenshed – Greenfood Fresh Produce
In this Brand Growth interview, we delve into the commitment to sustainable growth, CSR and what KPIs are driving success together with...
DVJ Research Group
May 2, 20244 min read


Martin Hellich joins DVJ Insights as Head of Brand & Innovation, aiming to amplify marketing research excellence
Hamburg, May 1 – With a significant goal to expand its leadership and deepen domain expertise, DVJ Insights, a leading marketing research...
DVJ Research Group
May 1, 20242 min read


DVJ Insights promotes Jori van de Spijker to Global Head of Brands & Communication as part of strategic expansion
Utrecht, May 1 – DVJ Insights, a premier marketing research agency known for its rapid growth and innovative approach, proudly announces...
DVJ Research Group
Apr 30, 20242 min read


Adrian Sanger as new Head of Shopper Domain to elevate marketing research excellence
London, May 1 – With a significant goal to expand its leadership and deepen domain expertise, DVJ Insights, a leading marketing research...
DVJ Research Group
Apr 30, 20242 min read


Pia Stork as a new Client Consultant to reach Nordic clients
Copenhagen, May 1. The international consultant team is an important part of DVJ Insights and as the company grows, so does the team...
DVJ Research Group
Apr 30, 20242 min read


Tim de Jong – Albert Heijn
Albert Heijn, the largest supermarket chain in the Netherlands, has a unique approach to Corporate Social Responsibility (CSR). As market...
DVJ Research Group
Apr 23, 20244 min read
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